After setting up a Google Ads account, There are many things that you have to do to run your advertising campaign online. One of these difficult things is to get your ads approved in the least possible time. Google has tightened the noose on those advertisers who display deceitful advertisements and do not care about community guidelines. If you violate any of the new policies by Google Ads, your ads will be disapproved. In this post, we will discuss the ways to get your Google ads approved.
Check before Submitting Ad for Review
Google pays attention to some of the main factors before it approves an ad. Your content should be in accordance with what your headline and description say. While reviewing your ads, Google takes into cognizance many factors. If the headline is not genuine and appears fraudulent, your ad will not be approved at any cost. The headline is the first thing that can either make or break your success in terms of approval. The second important thing that Google pays attention to is the description. It describes your content and what the video is about. If the description is not according to the content of your video, It is the second thing that will get your ad disapproved. The third important thing to consider is the keywords that you have chosen to rank the video. If your ad lacks one of these, your ad will surely be rejected.
How Long Ads Take to Get Approved
Ads are often approved within 24 hours. Millions of advertisers submit their ads for review, so it may take longer than the expected time. If you submit your ad in the morning, it is likely that your ad will be approved before the evening if you have filled in all the details correctly.
Stop Clickbait
Advertisers nowadays exaggerate to promote their brands, company, and products. They often make a promise that they can’t keep. It is important to be true to your words. If your website or a video leads one to another inauthentic website, this may be the reason for your ad being disapproved.
The Content That Google Doesn’t Promote
Google lists three types of content that it doesn’t approve to be displayed on Google via Google Ads promotion. The first type is “Prohibited content.” It is the content that Google does not promote on its network. Those advertisers selling a fake product in the name of a real one can’t get their ads approved by Google even after paying millions of bucks. The second type is “Restricted content.” It is the content that can be promoted, but those advertisers have to adhere to some limitations. The third type is “Prohibited practices.”
Important Things to Consider
Choose the age group in the “AdWords” section accurately. If you do so, this may be another reason for which your ad may be disapproved. Try to make your content as advertiser-friendly as possible. Do not include any shocking pictures and effects in your videos. If you follow all the guidelines and policies by Google Ads, no problem shall arise in the future.
Conclusion
We have listed all the factors that may result in the disapproval of your Google ad, so these tips are important to keep in mind before you submit an ad for review. You can get your ad approved in the least possible time by following the tips.
Eva winget is an avid technical blogger, a magazine, a publisher of guides at and a professional cyber security analyst.. Through her writing, she aims to educate people about the dangers and threats lurking in the digital world.
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